8 ways Zoho CRM saves business costs, improves ROI Integrating customer relationship management (CRM) software within your business model can do more than just enhance customer interactions. It can lower customer acquisition costs and improve overall business efficiency. In this article, we will explore eight ways in which utilizing a CRM system can help reduce Learn More “8 Ways CRM Software Can Help Reduce Costs for Your Business”
Businesses across the globe have been hit hard by the COVID-19 pandemic. Many have been forced to close their doors, some only temporarily, but countless others for good. With experts saying there’s no guarantee of a rapid economic recovery, it’s important that you reassess and redefine your business strategy and buckle down for more storms Learn More “5 Tips to keep your business afloat during the COVID-19 crisis”
Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized businesses that want to up their sales performance. It helps sales departments understand their clients, tailor their marketing efforts, and more. If your business isn’t using CRM yet, here are five reasons why you should. Grows with your business The ol’ Learn More “Why CRM is important to your business”
Exceptional customer service should be solution-driven, accurate, and fast. For many companies, that means recruiting the best crop of talents who can quickly learn their systems. But nowadays, businesses are turning to artificial intelligence (AI) to improve customer service.
AI has two capabilities that enhance customer service: machine learning and natural language processing.
Machine learning studies historical customer data in your systems and equips your customer service staff with all the information they need to address concerns much faster and provide personalized product suggestions, discounts, and offers. It’s the same mechanism that enables Facebook to suggest friends and brands to add or follow, and allows Amazon to personalize product recommendations.
On the other hand, AI’s natural language processing capabilities make it possible for businesses to deploy computerized customer service systems that don’t require human support staff. AI-enabled systems can ‘talk’ to customers via software similar to that of Apple’s Siri, Google’s Alexa, and Windows’ Cortana.
Although well-trained employees can multitask and solve customer problems, humans make mistakes. Automated systems like chatbots provide accurate and quick responses because they can be programmed to respond rapidly and accurately, handle large volumes of queries, and be available 24/7.
For example, a restaurant chain that often receives queries about a branch’s opening hours can use a chatbot to handle questions about store hours, reservations, and other simple concerns. A retail store chatbot can also make online ordering seamless by answering questions about product sizes and/or availability.
Overall, AI-enabled chatbots can reduce or eliminate pain points commonly encountered with human customer service representatives, such as long wait times, inefficient escalation of complex concerns, and negative human emotions from irate customers, all of which affect customer satisfaction levels.
Businesses spend thousands of dollars to hire and train customer service representatives. But based on studies, the high attrition rates in the call center industry cost them a lot of money. Some companies even let operations staff handle customer support, which then affects productivity and reduces profitability.
AI-powered platforms reduce the time and money spent on customer service because you don’t need to hire more support staff in case of business expansion. Instead, you can reprogram customer service software so that queries about new products or new business locations can be easily addressed.
Many customers still prefer to have their problems solved by humans. And for banks, hotels, hospitals, and businesses where complicated concerns require human customer service agents, an AI-powered support system can facilitate seamless issue resolutions.
Fortunately, there are plenty of technology options to make customer service and other functions more efficient. Call us today for innovative business technology solutions.