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5 simple but manageable security measures

Don’t be put off by the tech jargon of security experts you find in forums and self-help books. A managed service provider is what you need to break down complex security ideas into easy-to-understand language. However, they generally focus on installing and managing protection software that’s often far too complicated to operate without their help. And when that’s the case, what can you do to improve the safety of your business and its data? Keep reading for 5 effective, down-to-earth cybersecurity measures that you not only need to know, but need to put into action

1. Two-Factor Authentication

Did an attacker get your password? With two-factor authentication they’ll still need your mobile device to do any damage. Here’s how it works: every time you log into a service that requires a password, the service will send a code to your mobile device for another layer of authentication. Nowadays, most internet services have this option: Google, Facebook, Twitter, Instagram, Skype, Slack, etc. Check a full list here to see if you could be using two-factor authentication on any of your online accounts.

2. Password Manager

Say goodbye to the bygone era of memorizing a long list of different passwords for the various websites and services you use. Password manager software may have been around for a long time, but it’s still a viable solution for improving your login integrity. After installing it, all you need to do is create one secure master password and let the software do the rest. It will store and encrypt all of your passwords in one place for future reference and help generate random, more secure passwords for any new logins.

3. Keep All Software Up to Date

Update all of your software and your operating system as often as possible — it’s that simple. New versions come with better protection and fix any newly discovered loopholes. If you are too busy or can’t find the time to do it, check for an automatic update option. Any excuse for postponing updates will feel a lot less valid when it means a security breach or system crash.

4. Disable Flash Player

Adobe Flash Player may be what allows you to play Candy Crush during your work breaks, but it has boasted such a poor security record that most experts recommend that users block the plugin entirely. Most internet browsers have the option to block Flash by default, while allowing you to enable blocked content you deem acceptable by simply right-clicking and selecting Run this Plugin.

5. HTTPS Everywhere

When dealing with technology, long acronyms tend to scare off novice users before they even make it to step two. But don’t panic, there’s only one step to this trick. ‘HTTPS Everywhere’ is a browser extension that forces your browser to automatically navigate to sites using a secured encryption, if the site allows it. The thing is, a significant percentage of websites offer HTTPS connections but don’t present them as the default. When that’s the case, ‘HTTPS Everywhere’ gives your browser a gentle nudge in the right direction.

While in-depth security measures need to be implemented and managed by experts, little steps like the ones listed here can be just as important. Check back often for more helpful cybersecurity tips, but if you have more urgent security needs for yourself and your business, our experts are ready and waiting to offer a helping hand — why not reach out to us today?

Published with permission from TechAdvisory.org. Source.

Benefits of using dual monitors

Have you ever witnessed your coworkers crazily straddle two computer monitors like madmen? Many find that working multiple monitors in this way is either intimidating or just plain weird. So it’s no surprise that such a set-up is unpopular. But even if you look like you’re preparing to launch rockets into outer space, that shouldn’t dissuade you from working with dual monitors altogether. Here are six reasons why working with two is better than one:

Enhanced productivity

Published studies conclude that by working with dual monitors, overall productivity increases by 20-50%. Computer programmers, for example, can use one screen for source coding and the other for programming; by using dual monitors, they no longer need to toggle back and forth between tabs. This reduces error and frees up time to complete more projects.

Better multitasking

Efficient multitasking requires adequate screen space to keep multiple applications simultaneously visible — a view that single monitors alone simply cannot accommodate. Workers who require computers, like customer service reps and web designers, would no longer waste time switching between tabs and resizing windows to fit the limited space; they could now focus on completing their tasks accurately and efficiently. .

Easier cutting and pasting

This reason resonates with jobs that call for creating newsletters or PowerPoint presentations. Dual monitors would eliminate the need for alternating between tabs and scrolling up and down as you work. Also, the enhanced visibility reduces chances of making mistakes and thus losing more time fixing them.

Image and video editing

With dual monitors, the days of stacking numerous editing tools on top of the image or video you’re working on are long gone. Instead of your screen looking like a game of Mahjong, you can put the editing tools on one screen and leave the image on the other. With better visibility, you’re less likely to commit errors and more likely to be finessed, and you’re not sacrificing valuable working time in the process.

Product comparison

You want to buy a camera, and you have two models in mind. It’s time to make a decision, so you have to compare their specs. If you had only one monitor, you’d need to go back and forth from one tab to another. But if you had two monitors, you could view the models side-by-side to help you clearly see their differences and make an informed purchase.

New gaming experience

Working hard means you get to play hard — what’s better than a gaming session? The answer is a relaxing gaming session on dual monitors! With more screen space, you can see enemies from afar, anticipate their actions, plan your retaliation, and attack!

Dual monitors benefits almost every industry because of the enhanced visibility, larger screen space, and how you can briefly nap behind them without getting caught Using dual monitors can enhance even your leisure time activities as well.

Broaden your horizons by getting in touch with us. We’ll answer any questions you have.

Published with permission from TechAdvisory.org. Source.

WordPress 4.5.3 fixes several security bugs

WordPress is one of the most popular and reliable content management systems on the market, and for this reason it is also one of the most frequently targeted platform for hackers. Websites that are running older versions of WordPress are often vulnerable to security breaches and data leaks. Seeking to correct a number of bugs, WordPress recently updated to version 4.5.3, a release that doesn’t provide much additional functionality but is highly recommended by the WordPress security team. Here’s what you need to know about their latest security update.

What’s new in WordPress 4.5.3?

The latest WordPress version includes fixes for more than two dozen critical vulnerabilities, including:

  • Redirect bypass in the WordPress customizer API
  • Two separate cross-scripting problems via attachment names
  • Information disclosure bug in revision history
  • Denial-of-service vulnerability in the oEmbed protocol
  • Unauthorized category removal from a post
  • Password change by stolen cookies
  • Some less secure sanitize_file_name edge cases

All vulnerabilities were found by members of the WordPress community. In addition to the security issues listed above, WordPress 4.5.3 fixes 17 maintenance issues from its predecessors 4.5, 4.5.1 and 4.5.2 (See full list).

WordPress update process

Many sites have an automatic background update, meaning that website admins will receive an email, confirming the update. If your website doesn’t support this feature, you can trigger manual updates by logging in to your WordPress dashboard and click on the ‘Please update now’ link, which is clearly visible on the top of the page.

Before you perform the update, however, we highly advise you to make a backup of your website. This is so that you can quickly restore your site in the event that something goes wrong. Once you have your backup ready, you can go ahead and update your site with the push of a button. Alternatively you can download WordPress 4.5.3 here and install it via File Transfer Protocol (FTP).

It’s important to update to the newest versions of WordPress to ensure that you have access to all of its functionalities and to keep your data and website visitors safe from potential security threats. Google will also demote websites that are running old versions of WordPress in its search results pages – all the more reason why you should regularly check for WordPress updates. If you have any questions about WordPress security, feel free to get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

Microsoft Office 365 ravaged by ransomware

The Internet is a powerful platform that brings people together on a global level while giving them access to a wealth of information anytime they please. With the good, comes the bad – some utilize their skills in committing cyber crimes from the comfort of their own homes. Case in point, the recent Cerber ransomware attacked that ravaged millions of Microsoft Office 365 users worldwide. Here’s what a security expert and Microsoft had to say about the matter:

Steven Toole, a researcher for the cloud-security firm Avanan, detailed that his company experienced the first attack at 6:44 a.m. on June 22nd. Another interesting fact is that at least 57 percent of all Microsoft Office 365 customers on Avanan’s platform received at least one phishing attempt that contained the infected attachment. While Avanan did extrapolate the number of Office 365 users involved, the exact number has yet to be revealed.

This is particularly interesting since according to Microsoft’s first quarter reports in 2016, there are over 18.2 million Office 365 subscribers worldwide. On top of the global scale in which the attacks took place, it took Microsoft over 24 hours for the attack to be detected and for any attempts to block the attachment to be made.

Microsoft’s side of the story shares many similarities with slight differences on the detection and actions made about the ransomware attack. In an email to SCMagazine.com, the spokesperson wrote:

“Office 365 malware protection identified the attack and was updated to block it within hours of its origination on June 22. Our investigations have found that this attack is not specific to Office 365 and only a small percentage of Office 365 customers were targeted, all of which have been protected.”

The point is Office 365 was compromised, regardless of how quickly it was detected – many people were asked for a ransom and were told that their files have already been encrypted. Still wanting to come across as polite, the ransom came with an audio recording that detailed what the attack was and what measures must be taken in order to regain access to the files. The unknown attacker asked for a ransom of 1.4 bitcoins or an equivalent of $500 in exchange for the decryption key.

Toole noted that “This attack seems to be a variation of a virus originally detected on network mail servers back in early March of this year,” He also added that “As it respawned into a second life, this time Cerber was widely distributed after its originator was apparently able to easily confirm that the virus was able to bypass the Office 365 built-in security tools through a private Office 365 mail account.”

This proves that cyber criminals go to great lengths to not only use their tools but to improve on them and eliminate flaws. So no matter how many firewalls, passwords or fire-breathing dragons you have to guard your servers and networks, without the right network security measures in place, chances are they’ll manage to find a way to overcome the hurdles and wreak whatever havoc they can.

Network security isn’t something to be taken lightly, if you are unsure about how safe or how capable your systems are in fending off cyber threats – get in touch with us. Our experienced and friendly staff will help you with any ransomware or security-related issue you have.

Published with permission from TechAdvisory.org. Source.

Windows puts bloatware in the crosshairs

Even an IT novice can recognize the scourge of ‘bloatware’ on new hardware. It doesn’t matter what type of new gadget you’ve purchased, it’s bound to come loaded with unnecessary apps and software that the manufacturer believes will drive you to purchase more of their products. And while they aren’t impossible to remove, those pesky programs can take a lot of time to get rid of. With Microsoft’s new ‘Refresh Windows’ tool you can send all of them back from whence they came in just two easy steps.

If this software isn’t trying to drive you back to the manufacturer’s sales stream, it’s paid a hefty chunk of change to be included on off-the-shelf hardware. Regardless of which it is, it’s not there to help you — it’s there solely to increase the manufacturer’s bottom line. So if you think bloatware just isn’t enough of a concern to waste time refreshing your Windows install, consider that PCs without it start up 104% faster, shutdown 35% faster and have approximately 30 more minutes of battery life.

Because this isn’t a new problem, we’ve seen similar removal tools in the past, but they didn’t offer the same level of usability. When using Windows 8’s ‘Refresh and Rest’ the bloatware either wasn’t removed, or if it was, Windows required the reentry of a license key and a lengthy install completely from scratch. ‘Refresh’ Windows swiftly replaces everything on your hard drive with a fresh version of the OS as if it came straight from Microsoft.

Although this tool is best suited for clearing unwanted programs off of your machine right after you’ve purchased it, there’s no reason that you can’t use it further down the road. You might be thinking, “No way, I’ve got way too much important information to sacrifice it all just for a clean install.” Well depending on the extent of your data, that isn’t a problem.

When you open the ‘Refresh Windows’ client there’s only one option you need to select before moving forward, ‘Keep personal files only’ or ‘(Keep) Nothing’. Selecting the former will keep everything stored in your ‘Music’, ‘Pictures’, ‘Videos’ and ‘Documents’ folders. Remember that documents (in these folders) created or edited using Microsoft Office will be kept but the Office suite itself will be removed. Make sure you still have the licenses and installation disks for every piece of software you plan to use after the refresh.

This new feature will accompany next month’s Windows update, but users who just can’t wait to squash annoying ‘crapware’ can find the tool here. Simply download, open, and choose if you want to keep any personal files — one, two, done.

You may be able to adequately navigate your way around a Windows machine, but there are often shortcuts that insiders use to speed up otherwise mundane management tasks. For any Windows projects or problems you have, drop us a line, we’ll have them fixed faster than you can uninstall that CD-burner utility that you never asked for.

Published with permission from TechAdvisory.org. Source.

The benefits of Instagram for your company

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool. The challenge isn’t posting a picture, but attempting to drive traffic back to your company’s website. Establish a solid corporate presence with the latest tools announced by Instagram:

Business profile pages

Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past. By taking advantage of this, you are giving customers directions to your business with just one tap – and on top of that, you can also establish a contact call to action with choices that include: text message, phone call or email.

The posts themselves are identical to those from other accounts, but as previously mentioned, the major difference is the account’s profile page itself. Especially when customers are given directions and various channels for communication with just a single tap. This fills in the void many business owners experience: converting the interest sparked on Instagram and converting it into action.

For example, if you stumble upon something you like on the page of a clothing boutique, you’ll be able to initiate contact with a single tap to inquire or to make a purchase.

Insights

Inspired by Twitter and Facebook, Instagram will now offer analytical data that tracks how the content is performing. Business owners will get to see reach and impressions data along with demographics (ex. On location and age) for each post.

This data won’t be available on Instagram itself, to access it you’ll need a business Facebook page that is linked to the Instagram account. By analyzing user demographics and behavioral data, you’ll be able to create Instagram content geared towards users that are more likely to engage with it.

Promote, promote, promote

Both the Business Profile and Insight features are free, but companies with a generous advertising budget can utilize the Promote feature to enhance top-performing posts through paid advertisements. Instagram will also suggest which posts should be promoted, and you can use the data gathered from Insights to designate top-performing posts based on your target audience.

Plus with customizable targeting options, you are in control of how little or how much you want your content promoted. Promoted content also comes with a call-to-action embedded in the post, for example: triggering a phone call or redirecting traffic to your website.

Both Instagram and Snapchat are emerging as the most popular social media platforms to date, and before these features are released later this year, you should consider establishing an Instagram presence for your business as soon as possible. For any further questions, feel free to contact us. #wereheretohelp

Published with permission from TechAdvisory.org. Source.

10 tips to speed up your Wi-Fi

In today’s modern age, the waves we surf tend to be invisible and keyboards are the new surfboards. Having a reliable Wi-Fi connection is key in keeping daily business operations up and running, so sluggish internet is definitely the last thing you and your business needs. Here are 10 ways that help speed up your Wi-Fi connection:

Router centralization and elevation

For optimal signal strength it is best to place the router in the middle of the room, away from other electronics without any doors or walls obstructing it either. It’s always good to keep the router high since routers tend to spread signals downwards, meaning the higher you place it, the more coverage you’re going to get.

Reposition antennas

Try positioning them perpendicular to each other, one being horizontal and the other vertical. Reception is maximized when your device and the transmitter are both operating on the same plane. Former Apple Wi-Fi engineer, Alf Watt, attests to this theory: “perpendicularly positioned antennas ensure optimal wireless reception”.

Use powerline network adapters

Multi-story housing prevents routers from being centrally located, so the next best thing is to use powerline network adapters. These devices work by utilizing the electrical wiring in the walls. First off you would have to plug it in near to and connect it with your router through an Ethernet cable, then plug in the second adapter after you have chosen a room for network coverage. Connection will then be delivered.

Wireless security

Setting up wireless security prevents your network from being compromised by external threats that lead to undesired downtime. After logging into your router’s admin page, change the encryption method to WPA2 and select a password that’s easy to remember.

Utilize heat mapping software

This allows you to see what your wireless heat map looks like, showing you exactly how much coverage each area is getting. With this information, you’d be able to reposition the router into an optimal position, adjust antennas or powerline network adapters to eradicate problematic areas.

Switch to 5GHz

Firstly there are two frequencies to choose from: 2.4 and 5GHz, and for homes or offices dotted with electronic devices the 2.4 GHz spectrum gets crowded pretty quickly. Solve this problem by switching to the 5GHz spectrum since it allows for more devices without cluttering the Wi-Fi.

Move to less crowded channels

Living in crowded neighborhoods or buildings mean that you share the same signal space, depending on which frequency your network operates on. By choosing the right channel, interference is reduced thus speeding up the Wi-Fi. Applications such as Wifi Analyzer or WifiInfoView helps find which channels are overflowing and which ones aren’t.

Router upgrades

Wireless and internet technology have come a long way in the past 5 years, and if your router is older than that – you might want to consider upgrading it. The easiest way to determine if your router is slowing down is to look up the model number and compare its specs with those of the internet package from your ISP.

Turn old routers into Wi-Fi repeaters

When you want to extend your network but your powerline network adapters won’t do, the next best option is to turn your old router into a wireless bridge. This involves installation of custom firmware on your router. If wiring isn’t your thing, this is the best alternative of extending your Wi-Fi to the outer limits of your property.

Contact your ISP as a last resort

If nothing does the trick you should consider calling your ISP. Despite it being an uncomfortable task to accomplish it potentially saves you any future frustration. By contacting your ISP, they’d be able to diagnose the problem and provide a solution for it, at your own expense of course.

The benefits of having an efficient and stable Wi-Fi connection are endless; better communication with clients, more streamlined business operations or even watching your favorite videos without the buffering. Give your business the edge it deserves by giving us a call, we’ll gladly answer any questions you have.

Published with permission from TechAdvisory.org. Source.

Spoofed email takes down NBA team

The NBA Finals may now be over but for one team, the losses keep coming. Yahoo! Sports reported that the Milwaukee Bucks fell victim to a spoofed email scam last month. Names, addresses, Social Security numbers, compensation information and dates of birth of the players were unknowingly sent to a hacker and created a massive security issue for the team. And just because your employees don’t make millions of dollars doesn’t mean hackers won’t target your company. Here are four ways to protect yourself from spoofed emails.

Education is key
There are countless cliches out there promoting the importance of education, but when it comes to cyber security, you might as well embrace them all. In the case of spoofed emails, you need to make sure your employees know what these are and how they can harm your company. They can come in several forms and look to attack your organization in a number of different ways. A good defense starts with trained employees using best security practices when it comes to emails. Knowledge isn’t just the key to success, it’s the building block of a comprehensive email security plan.

Check the sender
The easiest way to determine a real email from a spoofed one is to view who is sending it. While your basic junk mail folder will screen the really lazy attempts at spoofing, you and your employees can’t rely on it to weed out everything. A lot of cybercriminals have gotten skilled at mimicking the look and feel of companies through professional looking graphics and signatures. For starters, you are going to want to ignore email display names as these can be deceptive. The domain name provides the best clues as to who the sender really is. For instance, if an email requesting your company’s financial documents claims to be from the IRS but the domain reads IRSgov.com, it’s a spoof email since that domain is not what the IRS uses. If you ever spot an email containing a domain you consider to be suspicious, delete it immediately. If it is from a legitimate sender, they will send you a follow up email in a couple of days.

Embrace DMARC
Domain-based Message Authentication, Reporting and Conformance (DMARC) can help reduce the risk of spoofed emails being sent internally. For businesses that do not set this up, it is possible for someone to spoof an email account that looks like it is from your business or a current employee and send it from a different server. As we saw in the case with the Bucks, these can appear legitimate to employees who will then in turn do what is requested such as turn off security settings or handover sensitive data. With DMARC in place you can prevent spoofed emails from utilizing your domains by requiring any email sent by your domain to come from your server. This greatly reduces the risk of an internal spoofed email showing up in the inbox of your employees.

Utilize email protections
A lot of companies believe they can get by with the simple protections that come standard with an email client. However, doing the bare minimum is rarely enough to stop spoofed emails, not to mention all of the other threats lurking in your inbox, and high-powered email and spam protection will give your organization the added layer of security it needs. Much like elite-level basketball players need the best coaching and equipment to succeed, the only way to truly reduce the risk of falling victim of a spoofed email is to educate your staff properly and then equip them with email filtering. This ensures they aren’t wasting their time constantly trying to identify legitimate emails from fake ones but are prepared when the situation presents itself.

When it comes to email security, working with us is a slam dunk. We may not have the skills of Steph Curry on the basketball court but when in the realm of IT, competitors say they want to be like us. Give us a call today to find out more.

Published with permission from TechAdvisory.org. Source.

Seven tips to Master Microsoft Excel

One of the skills crucial to the success of businesses today is digital literacy. This isn’t the proficiency of reading and reciting gadget labels, but according to Cornell University, “the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet.” One of the first steps involves mastering Microsoft Excel. Here are seven tips that turns new users into power users in no time:

Easy as pie Charts

If you’d still like stakeholders to continue investing in your business, bombarding them with endless numbers and decimal points might not be the wisest thing to do. It might be better to compile the data into a comprehensive chart. Enter the Recommended Charts tool that offers a basic visuals that depict the latest data trends. More than one set of numbers? No problem, since you can insert multiple charts onto one sheet. After entering the data into the column headers, head to Insert > Chart > Chart Type and choose whichever one you’d like.

Conditional Formatting

This tool helps you highlight any points of interest within your dataset, for example, you are presenting the latest numbers on project efficiency – any numbers lower than 80% are highlighted in red, making it easier for everyone in the office to not only see but also understand the dataset. If red isn’t your favorite color, the formatting is fully-customizable. Select the cell, click Home > Conditional Formatting > Add and voila!

Quick Analysis

Lessen the time needed to sift through and compile numbers from small data sets while also reducing time needed to create charts. Select the data, then click on the icon in the bottom right corner and bring up the Quick Analysis menu – this comprises a variety of tools such as formatting, charts, tables, totals and Sparklines.

Autofill

After Excel picks up on the pattern within your data, Autofill fills in the other rows and columns for you. This saves you time by removing the need of having to manually enter row upon row of data. Just click and hold the lower-right column of the cell and drag the column the down.

Power View

After making yourself comfortable, allow this Microsoft Powerpoint-compatible data exploration and visualization tool to help decipher large datasets to create interactive, presentation-grade reports. With Power View, not only are you saving copious amounts of working time but also minimizing any human errors that could affect the accuracy of the report. For Excel 2013, click Insert > Report.

Pivot Tables

When it comes to data analysis, Pivot Tables might be one of the most powerful yet intimidating tools in Excel’s arsenal. Summarize large amounts of data in lists or tables without having to use a single formula. Head over to Insert > Pivot Tables and select the data range, then select the fields in the top-half of the right-hand sidebar to generate the table.

VLookUp

If you think using Excel was challenging, try working across multiple sheets and workbooks, now that’s a challenge. With the help of VLookUp, you can create reports and/or summaries by collating data from the multiple sheets. For example, sales professionals can pull information on item descriptions, prices, inventory etc. without having to endlessly wander between rows and columns. Start off by selecting the VLOOKUP formula in the formula menu, then enter the cell containing the reference number. Then enter the range of data you want to pull the data from, the column for the data point you’re looking and click either “True” or “False”.

It’s safe to say that Excel is one of the most commonly used business software on the market. And yet not everyone is able to fully utilize it. For any questions on the previously mentioned, or other features on Excel give us a call and allow us to help elevate your user status from beginner to pro.

Published with permission from TechAdvisory.org. Source.

Build an Online Community for your Business

The word ‘Community’ is derived from the Latin term communitas meaning ‘things shared by many or all’, which hints at our innate desire to connect with others. With the Internet being such a powerful medium, connecting people regardless of their locations has never been easier. Imagine thousands and thousands of people that are genuinely interested in what your company does — that level of attention would not only propel but possibly skyrocket your business to heights you didn’t think possible. But before running, we must first walk. Here are five tips for building an online community for your business:

Make sure your customers are passionate

The number one rule of online community is that it should be a place where like-minded people are genuinely interested in your brand and are able to engage, if that’s not the case, it won’t be any different from throwing a party that everyone ignored. Make sure you have brand appeal, pick up on vibes your customers are giving off and figure out what they really want. The size of your online community isn’t what’s important, customer’s annual revenue and genuine passion for your products play a much bigger role.

Loosen the reins

It’s an undeniable fact that you have put copious amounts of time and energy into building and managing your business – so you can’t help but develop an attachment to it. What business owners have to realize is that your company really belongs to your users. This is a difficult obstacle to overcome, but when you are still clinging on for dear life and discouraging open discussion, you’ve basically shot yourself in the foot. Several times.

Another rule to follow is NEVER delete a post (unless it’s spam), under no circumstances would you want to hide negative feedback. Online communities might be the reality check you’ve been looking for, so accept honest feedback with open arms.

Create a rich experience

Thriving communities are the ones that engage in numerous activities, the same can be said for online communities as well. An example to help put things in perspective is bird watching. Let’s say one community only has support forums dedicated to basic subjects whereas the other community offers a feature request area that allow customers to give their thoughts on what they want to see next as well as a visual library on local species. Ensure that there’s always something for your community to do.

Invest in infrastructure

Dedicated team members and the right software are essential components required in taking on an online community – don’t pinch any pennies here. Growing the team and utilizing suitable tech resources are necessary steps that (although nerve-wracking) need to be taken. Entice customers further by tying up all the technological loose ends, make it easy-to-use and devoid of downtime.

Don’t stress over measurements

We live in a time where numbers hold immeasurable power and people expect dashboards to show trending activity constantly. It’s a fact that measuring the ROI of an online community is like trying to find a needle in a haystack. There is one way of measuring your community’s value, not with a measuring tape, but by looking at the number of posts.

If you’re aiming to establish higher brand credibility, corporate integrity and customer loyalty but aren’t exactly sure how to go about it, just give us a call! We’ll help you with any questions you may have about building an online community for your business.

Published with permission from TechAdvisory.org. Source.